About / Company Overview


Zeda Limited holds the license to the iconic Avis brand in South Africa and 10 other countries in Sub-Saharan Africa.
Zeda operates the widely recognised Avis and Budget global brands, under a long-term license agreement with the Avis Budget Group.

Established in 1967, Avis Rent a Car is one of the oldest car rental companies in South Africa. The company has over 1,100 employees and over
18,000 vehicles in the fleet. Our car rental offering is broken down into several categories and we sell a range of value-add products.

Avis Fleet was established in 1980 and has grown to become Africa’s largest fleet management company, employing over 300 people and
managing more than 240,000 vehicles. Avis Fleet’s solutions provide customers with the expertise, experience, and technology to enhance the
operation of their vehicles. Solutions are uniquely shaped around customers’ business vision and objectives and easily adapted as needs change
to help customers get maximum business mileage from corporate fleet management.

Avis Car Sales is the used car disposal channel for both rental and leasing vehicles through an extensive network. Learn more

Our Purpose

Zeda’s purpose is “connecting humanity”.

Our mobility solutions foster greater connections between individuals, unlock new business opportunities, support the growth of several industries and ultimately contribute to Africa’s economic development. 

Our Vision

Our vision is to be a trusted mobility solutions leader that is leading in our chosen markets. To achieve this vision, we focus on our six areas of differentiation:

Customer value proposition

Customer value proposition

To provide best-in-class customer experience through tailored, diversified and integrated mobility solutions



To promote the benefits of the usership economy over vehicle ownership

Employee proposition

Employee proposition

To create an enabling environment of excellence, where employees are provided with opportunities to grow and the desire to win

Operational excellence

Operational excellence

To automate and digitise processes, unlock cost efficiencies and use analytics to customise solutions

Strategic partnerships

Strategic partnerships

To establish and grow strategic partnerships that will help us achieve our vision



To reduce our environmental impact, demonstrate our positive social impact and sound governance practices

Our key strategy focus areas

The COVID-19 crisis reinforced the importance of our purpose: to connect humanity. It also accelerated the development of several key initiatives, aimed at enhancing our competitiveness and resilience.

As our business continues to recover, we have four key strategic focus areas to deliver sustainable shareholder returns:

ESG Journey

We promote best in-class sustainability practices to reduce our environmental footprint, contribute to Africa’s socio-economic development and
enhance our governance practices.

The Avis Budget Group itself was born in Detroit in 1946, the brainchild of Warren E Avis who noted the brisk development in
commercial aviation after World War II and figured that people would need to get from airports to other destinations.


Decades of innovation, expansion and dedication put Zeda firmly on the map in Southern Africa as the preferred car rental company, a major
tourism player, and a leading fleet management operator.

Our roots trace back to 1967 when Zeda Rental Cars and Tours was established in Bloemfontein with a “rental fleet” of three vehicles and a R20
000 loan.

Avis has played a pioneering role in the development of Southern African car rental market. Prior to 1980, in anticipation of the end of Apartheid
and the potential for regional travel, Avis expanded into neighboring countries.

Today, its footprint covers South Africa and 10 other African countries.

Key Milestones

1967 - Zeda Car Rental and Tours (Pty) Ltd is established in Bloemfontein to serve the needs of business travellers and hunters.

1968 - Zeda Car Rental and Tours (Pty) Ltd adopts the Avis brand.

1972 - The car rental service expands to Johannesburg, Durban and Cape Town.

1980 - The business diversifies into full maintenance, leasing and expands outside of South Africa.

Mid 1980s - Becomes the largest Avis licensee outside of the United State and registers as Zeda Holdings (Pty) Ltd.

1997 - Avis Southern Africa lists on the Johannesburg, Namibian and Botswana stock exchanges.

1998 - Avis Luxury Cars launches.

2001 - Avis Chauffeur Drive launches.

2005 - Barloworld Limited acquires full ownership of Avis Southern Africa and delists the company.

2009 - Avis becomes the first car rental company to become carbon neutral.

2020 - The rental business segment and leasing segment are integrated. Heavy commercial vehicles are introduced into the leasing

2022 - Zeda Limited is unbundled from Barloworld and prepares for listing on the Johannesburg Stock Exchange.