OUR BUSINESSES
Our integrated business model unlocks operational efficiencies
About / Our Businesses
OUR BUSINESSES
As a dedicated integrated mobility provider, we can pursue our growth strategy and anticipate and react to our changing operating environment.
Our operating structure and footprint
Zeda Limited is structured around the two integrated business segments – rentals and leasing. It operates in Africa, and its headquarters is in Johannesburg, South Africa.
- Avis Budget Car Rental is operational across 10 countries in Sub-Saharan Africa, with most of the fleet in Southern Africa.
- Avis Fleet is operational across 7 countries in Sub-Saharan Africa, with most of the fleet located in Southern Africa.
- Avis Car Sales is operational at 14 locations across South Africa.

Rent a Car business (AvisBudget)
This business segment trades under the Avis and Budget brand names and generates revenue from short-term car rental services to a broad customer base.
It provides short-term rental and subscription solutions for individuals, business travel, corporates, and government entities. It focuses exclusively on rentals that do not exceed 12 months.
The business has positioned itself as the go-to mobility partner for airlines and travel agencies through strategic partnerships that see our business as part of a complete travel offering. We also provide replacement vehicles to our partner insurance companies when their clients are involved in an accident.
Our complementary products include hiring child car seats, GPS and bike racks, and we provide specialised insurance products.
Our extensive network includes directly operated, agency-operated and sublicensee-operated branches across our markets.
Established in 1967
Average rental period: 12 Months
+20 000 Vehicles
+130 Branches
10 African Countries
Leasing business (Avis Fleet)
This business segment trades as Avis Fleet and purchases vehicles from various original equipment manufacturers based on specific customer requirements. These vehicles are contracted to the customer for a period exceeding 12 months, with an average of 44 months. Customer segments include individuals, corporate, small businesses and government entities.
Services include the leasing of vehicles, from motorcycles to heavy commercial vehicles. Avis Fleet offers complementary products, including telematics, intelligent fuel management, accident management, roadside assistance, insurance and managed maintenance. In addition, Avis fleet offers service and maintenance plans.
Once the contract period has lapsed, the vehicles are either sold to the customer or sold to the market.
Established in 1980
Average leasing period: 44 Months
+200 000 Vehicles
+1, 100 Customers
7 African Countries
Avis Car sales
Avis Car Sales sells used cars from our rental and leasing businesses to retail customers and wholesalers. This is done through the 14 Avis Car Sales dealerships, wholesale outlets, online channels, or independent wholesalers.
Retail vehicles are advertised at Avis Car Sales and other third-party websites. Wholesale stock are sold through the online auction trading platform, Avis Auction or through bulk deal offerings direct to the market.
Avis Car Sales accept trade-ins and buy-ins, allowing for market competitiveness and an alternative car stock source.